So what is Artist development? Artist development is taking the raw talent, and moulding it and shaping it into what you see on TV, and hear on the radio. This process can take years, as no-one becomes an overnight success. I’m afraid to say that it is not possible to be born with a voice like Leona Lewis or an image like Niki Minaj. They have been in development for years and years to get where they have got.
So why is Artist development so important? Well, 30 Years ago Artist Development was a process undertaken by the record label. There was alot of money and time available for new talent, and record companies could afford to take a risk on developing talent. However in this day an age money and time are a lot tighter and record companies are looking to pick up and distribute the finished product. This is why it is so important for artist to be developed.
Owen Husney on the Importance of Artist Development
Chris Blackwell on the Importance of Artist Development